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Find all our content related to customer emotional analysis, consumer experience, and our solution, in the form of case studies, best practices and articles.

Comparison: Manual or automatic semantic analysis?

Published on January 21, 2021  - Updated on December 06, 2021

When conducting surveys or wanting to analyze customer feedback in-depth, it is very difficult to know how to go about it. Indeed, when dealing with open responses or verbatim review sites, the tas...

How ads and influencers can associate brand and emotions

Published on September 08, 2020  - Updated on November 02, 2021

Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions… How to use emotions to reduce the churn rate? Several tools ex...

How to collect customer feedback ?

Published on September 13, 2021  - Updated on September 14, 2021

Analyzing customer reviews is the best way to identify and prioritize irritants. When you lose a customer without understanding the reasons, it's always annoying. That's why asking customers directly...

How to optimize the customer journey thanks to emotions?

Published on April 21, 2021  - Updated on April 29, 2021

When it comes to customer experience , the journey is never far away. Indeed, in order to make the consumer experience as pleasant as possible, the development and analysis of the customer jour...


Published on January 13, 2020  - Updated on April 28, 2021

The three most used airlines in the United States are American Airlines, Delta Airlines, and Southwest Airlines, so we at Qºemotion decided to analyze their customer reviews via our software’s custome...

The key components to improve customer experience

Published on January 28, 2020  - Updated on April 28, 2021

What is customer experience? The customer experience is characterized by the aggregation of feelings and emotions that your customer will experience before, during and after the purchase of your prod...

Customer relations: How can you humanize your bank?

Published on April 23, 2020  - Updated on April 28, 2021

Customer relations: How can you humanize your bank for your customers? The digital transition that banks have been undergoing in recent years has enabled customers to feel more in proximity with ...

5 tips to make the analysis of customer reviews profitable

Published on August 24, 2020  - Updated on April 28, 2021

Reading customer reviews has never been more important in the buying process. Who among us does not take a minimum of time to read some reviews on a product before buying it in order to be sure of...

How to manage your E-reputation?

Published on October 21, 2020  - Updated on April 28, 2021

In the era of the internet and social media, the e-reputation of a company and a brand is a key factor in its overall image. It can be defined as all the things said on the internet about a brand,...

Our top 5 best sources of Customer Reviews

Published on December 02, 2020  - Updated on April 28, 2021

Identifying the best sources of customer reviews is the basis of a good semantic analysis. Feedback from your customers is a reliable and comprehensive source to enrich your knowledge of them. An...







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