Published on March 18, 2021  - Updated on December 04, 2023

How to create a satisfaction survey and analyze the results? In any business, collecting and analyzing customer feedback is essential. It would be a shame to take just a few opinions (positive or neg...

Published on February 17, 2021  - Updated on December 04, 2023

How does this British bank compare customer reviews across its branch network? The banking industry is probably the area where customer experience has a central role to play. Indeed, with the emerg...

Published on January 21, 2021  - Updated on December 04, 2023

Comparison: Manual or automatic semantic analysis? When conducting surveys or wanting to analyze customer feedback in-depth, it is very difficult to know how to go about it. Indeed, when dealing wit...

Published on December 02, 2020  - Updated on December 04, 2023

Identifying the best sources of customer reviews is the basis of a good semantic analysis. Feedback from your customers is a reliable and comprehensive source to enrich your knowledge of them. An...

Published on October 21, 2020  - Updated on December 04, 2023

How to manage your E-reputation? In the era of the internet and social media, the e-reputation of a company and a brand is a key factor in its overall image. It can be defined as all the things sai...

Published on October 05, 2020  - Updated on December 04, 2023

6 strategies to increase your NPS (Net Promoter Score) The NPS, or Net Promoter Score, is an indicator used to measure customer satisfaction and loyalty. It has become key in optimizing the customer ...

Published on September 08, 2020  - Updated on December 04, 2023

How ads and influencers can associate brand and emotions ? Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions… How t...

Published on August 24, 2020  - Updated on December 04, 2023

5 tips to make the analysis of customer reviews profitable Reading customer reviews has never been more important in the buying process. Who among us does not take a minimum of time to read some re...

Published on August 10, 2020  - Updated on December 01, 2023

The digitalization of the customer experience: a new way to engage your customers Customer experience has always been at the heart of business strategy. This is a key differentiator from the competit...

Published on July 24, 2020  - Updated on December 01, 2023

You are looking forward to improve your customer retention and decrease your churn rate ? Here are 7 tips to help you. 1) Make sure customers can help themselves Most customers will always find ...