Published on January 08, 2024  - Updated on December 02, 2024

Understanding your customers to optimize your sales strategy A relationship of trust with your customers depends on a thorough understanding of their motivations. With this in mind, customer segmenta...

Published on May 23, 2022  - Updated on November 05, 2024

Emotional Analysis vs. Sentiment Analysis: Which Approach to Improve the Customer Experience? Automatic semantic analysis tools are becoming increasingly diverse and now offer two main approaches...

Published on October 29, 2024  - Updated on November 04, 2024

In an increasingly competitive business environment, companies must now redouble their efforts to capture and retain customers. According to a recent study by Forrester ,  73% of companies now...

Published on October 16, 2024  - Updated on October 16, 2024

Optimise your customer satisfaction surveys with emotional analysis: AI methods and tools Customer satisfaction: a strategic lever with emotional analysis Customer satisfaction is now a key in...

Published on September 25, 2024  - Updated on October 02, 2024

How to improve customer retention and build loyalty with Emotional AI In an increasingly competitive market, building customer loyalty is essential to ensure the long-term future of your business. Bu...

Published on December 20, 2022  - Updated on September 04, 2024

How to optimize your customer journey to enhance your marketing strategy? How to define a customer journey? In an increasingly competitive world, understanding and improving your customer journey\...

Published on August 02, 2024  - Updated on August 13, 2024

EMOTIONS: THE SECRET TO A SUCCESSFUL CUSTOMER EXPERIENCE Do you think that a silent customer is a satisfied customer? Think again, because you're wrong! A customer won't always tell you ...

Published on November 30, 2022  - Updated on July 26, 2024

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...

Published on July 16, 2024  - Updated on July 24, 2024

Case Study: The Impact of Emotion in the Tourism Sector in 2024 Introduction L’émotion plays a key role in customer satisfaction and experience in all sectors of business. And this is all the ...

Published on September 08, 2020  - Updated on July 17, 2024

How ads and influencers can associate brand and emotions ? Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions… How t...