Published on August 17, 2022  - Updated on December 05, 2023

5 types of customer reviews to analyze to improve the customer experience Whether in B2B or B2C, customer reviews play a very important role in the success of a business. Whether it's before purchasi...

Published on May 23, 2022  - Updated on December 05, 2023

The comparison: Emotional analysis vs. sentiment analysis When it comes to using an automatic semantic analysis tool, there are two approaches: sentiment analysis and emotional analysis. Although s...

Published on April 27, 2022  - Updated on December 05, 2023

How to use semantic analysis to improve customer experience ? It's possible! The comments left by your customers are often a mine of information about your experience and customer journey. It's impor...

Published on April 01, 2022  - Updated on December 05, 2023

What is the Customer Effort Score ? The Customer Effort Score (CES) is a key indicator that aims to put the customer at the center of your strategy. When it was first mentioned in 2010, it reth...

Published on February 24, 2022  - Updated on December 05, 2023

Q°emotion X Heineken Experience: Semantic analysis to improve the customer journey and experience Heineken Experience is the oldest brewery of the group. Located in Amsterdam, this brewery ...

Published on January 31, 2022  - Updated on December 05, 2023

How to realize an automatic semantic analysis? Semantic analysis is often seen as a tedious process, very costly in time and resources. However, thanks to artificial intelligence this is no longer re...

Published on November 12, 2021  - Updated on December 04, 2023

The best strategies to reduce your churn rate using semantic analysis. Every business in the world loses customers. According to a study by Harvard Business Review , companies lose an average of 1...

Published on September 13, 2021  - Updated on December 04, 2023

Analyzing customer reviews is the best way to identify and prioritize irritants. When you lose a customer without understanding the reasons, it's always annoying. That's why asking customers directly...

Published on July 01, 2021  - Updated on December 04, 2023

How to prioritize irritants thanks to emotional analysis? Throughout the consumer experience, the customer will emit different emotions. Even if a person's emotions cannot determine precisely what he...

Published on April 21, 2021  - Updated on December 04, 2023

In order to optimize the customer experience, it is crucial to focus on the customer journey . The development, analysis, and improvement of this journey is key to ensuring a pleasant consumer ex...