Published on August 24, 2020  - Updated on April 28, 2021

Reading customer reviews has never been more important in the buying process. Who among us does not take a minimum of time to read some reviews on a product before buying it in order to be sure of...

Published on October 21, 2020  - Updated on April 28, 2021

In the era of the internet and social media, the e-reputation of a company and a brand is a key factor in its overall image. It can be defined as all the things said on the internet about a brand,...

Published on December 02, 2020  - Updated on April 28, 2021

Identifying the best sources of customer reviews is the basis of a good semantic analysis. Feedback from your customers is a reliable and comprehensive source to enrich your knowledge of them. An...

Published on July 24, 2020  - Updated on April 27, 2021

You are looking forward to improve your customer retention and decrease your churn rate ? Here are 7 tips to help you. 1) Make sure customers can help themselves Most customers will always find ...

Published on January 13, 2020  - Updated on April 23, 2021

A sanctuary for some, a source of relaxation for others, the stadium is above all a place of sharing and gathering. Each game provides a highly emotional experience for fans, and once analyzed and...

Published on March 18, 2021  - Updated on April 23, 2021

How to create a satisfaction survey and analyze the results? In any business, collecting and analyzing customer feedback is essential. It would be a shame to take just a few opinions (positive or...

Published on January 13, 2020  - Updated on April 23, 2021

During the month of November, Q°emotion was selected to speak at two major marketing and customer experience events on the theme of artificial intelligence, organized by Adetem and Le Journal du N...

Published on February 17, 2021  - Updated on April 22, 2021

The banking industry is probably the area where customer experience has a central role to play. Indeed, with the emergence of online banking, consumers increasingly need to feel close to their ban...

Published on June 01, 2020  - Updated on April 22, 2021

Capturing the attention of customers is not enough: we must retain them and, to do so, get to know them. What tool can help companies understand, attract and retain customers? Emotional marketing ...

Published on May 22, 2020  - Updated on April 22, 2021

Discover the treasures behind your customers' emotions. Every day, thousands of comments are posted by consumers on brands across social platforms. All these comments are an incredible source of infor...