Published on October 05, 2020  - Updated on August 23, 2022

The NPS, or Net Promoter Score, is an indicator used to measure customer satisfaction and loyalty. It has become key in optimizing the customer experience, but how can it be improved? The customer e...

Published on August 17, 2022  - Updated on August 17, 2022

Whether in B2B or B2C, customer reviews play a very important role in the success of a business. Whether it's before purchasing a product or software, booking a hotel or restaurant, we all look at cus...

Published on May 23, 2022  - Updated on May 30, 2022

When it comes to using an automatic semantic analysis tool, there are two approaches: sentiment analysis and emotional analysis. Although similar in many ways, there are fundamental differences betw...

Published on April 27, 2022  - Updated on April 27, 2022

Use semantic analysis to improve the customer experience. It's possible! The comments left by your customers are often a mine of information about your experience and customer journey. It's importa...

Published on July 01, 2021  - Updated on April 12, 2022

How to prioritize irritants thanks to emotional analysis? Throughout the consumer experience, the customer will emit different emotions. Even if a person's emotions cannot determine precisely what he...

Published on November 12, 2021  - Updated on March 15, 2022

The 3 best strategies to reduce your churn rate with semantic analysis. Every business in the world loses customers. According to a study by Harvard Business Review , companies lose an average of ...

Published on February 24, 2022  - Updated on February 28, 2022

Q°emotion X Heineken Experience: Semantic analysis to improve the customer journey and experience. Heineken Experience is the oldest brewery of the group. Located in Amsterdam, this brewery...

Published on January 31, 2022  - Updated on February 01, 2022

How to realize an automatic semantic analysis? Semantic analysis is often seen as a tedious process, very costly in time and resources. However, thanks to artificial intelligence this is no longer re...

Published on January 13, 2020  - Updated on December 08, 2021

Is a silent customer a satisfied customer? If you answered yes, then think again, because you are making a mistake! Even though customers feel a lot of emotions, they do not always tell you how the...

Published on January 21, 2021  - Updated on December 06, 2021

When conducting surveys or wanting to analyze customer feedback in-depth, it is very difficult to know how to go about it. Indeed, when dealing with open responses or verbatim review sites, the tas...