Discover the latest Q°emotion news
Find all our content related to customer emotional analysis, consumer experience, and our Cxinsights.io solution, in the form of case studies, best practices and articles.
How to optimize the customer journey thanks to emotions?
April 21, 2021
When it comes to \ncustomer experience\n, the journey is never far away. \nIndeed, in order to make the consumer experience as pleasant as possible, the development and analysis of the \ncustomer jour...
How to combine satisfaction surveys and emotional analysis?
March 18, 2021
How to create a satisfaction survey and analyze the results?\n\n\nIn any business, collecting and analyzing customer feedback is essential. It would be a shame to take just a few opinions (positive or...
How does this British bank compare customer reviews across its branch network?
February 17, 2021
The banking industry is probably the area where customer experience has a central role to play. \n\nIndeed, with the emergence of online banking, consumers increasingly need to feel close to their ban...
Comparison: Manual or automatic semantic analysis?
January 21, 2021
When conducting surveys or wanting to analyze customer feedback in-depth, it is very difficult to know how to go about it.\n\nIndeed, when dealing with open responses or verbatim review sites, the tas...
Our top 5 best sources of Customer Reviews
December 02, 2020
Identifying the best sources of customer reviews is the basis of a good semantic analysis.\n\nFeedback from your customers is a reliable and comprehensive source to enrich your knowledge of them. \nAn...
How to manage your E-reputation?
October 21, 2020
In the era of the internet and social media, the e-reputation of a company and a brand is a key factor in its overall image. \n\nIt can be defined as all the things said on the internet about a brand,...
5 strategies to increase your NPS (Net Promoter Score)
October 05, 2020
The NPS, or Net Promoter Score, is an indicator used to measure customer satisfaction and loyalty. It has become key in optimizing the customer experience, but how can it be improved? \n\nIn this arti...
How ads and influencers can associate brand and emotions
September 08, 2020
Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions…\n\nSeveral tools exist for doing emotional marketing and reducing ...
5 tips to make the analysis of customer reviews profitable
August 24, 2020
Reading customer reviews has never been more important in the buying process. \n\nWho among us does not take a minimum of time to read some reviews on a product before buying it in order to be sure of...
The digitalization of the customer experience
August 10, 2020
Customer experience has always been at the heart of the business strategy. It is a key differentiator from competitors.\n\n \nThis brings together all the interactions between a brand and the consumer...