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Find all our content related to customer emotional analysis, consumer experience, and our Cxinsights.io solution, in the form of case studies, best practices and articles.
Adopt the “Customer Centric” approach.
Published on April 02, 2020 - Updated on June 27, 2022
Placing the customer at the center of your strategy and your concerns is essential. New technologies make it possible to take the "Customer Centric" approach further. 1) What is the "Customer Centr...
The comparison: Emotional analysis vs. sentiment analysis
Published on May 23, 2022 - Updated on May 30, 2022
When it comes to using an automatic semantic analysis tool, there are two approaches: sentiment analysis and emotional analysis. Although similar in many ways, there are fundamental differences betw...
6 strategies to increase your NPS (Net Promoter Score)
Published on October 05, 2020 - Updated on May 10, 2022
The NPS, or Net Promoter Score, is an indicator used to measure customer satisfaction and loyalty. It has become key in optimizing the customer experience, but how can it be improved? The customer e...
How to use semantic analysis to improve customer experience?
Published on April 27, 2022 - Updated on April 27, 2022
Use semantic analysis to improve the customer experience. It's possible! The comments left by your customers are often a mine of information about your experience and customer journey. It's importa...
How to prioritize irritants thanks to emotional analysis ?
Published on July 01, 2021 - Updated on April 12, 2022
How to prioritize irritants thanks to emotional analysis? Throughout the consumer experience, the customer will emit different emotions. Even if a person's emotions cannot determine precisely what he...
Customer Effort Score (CES) : definition, calculation et advantages
Published on April 01, 2022 - Updated on April 01, 2022
The Customer Effort Score (CES) is a key indicator that aims to put the customer at the center of your strategy. When it was first mentioned in 2010, it rethought the way we perceive the customer ex...
3 strategies to reduce your churn rate with semantic analysis
Published on November 12, 2021 - Updated on March 15, 2022
The 3 best strategies to reduce your churn rate with semantic analysis. Every business in the world loses customers. According to a study by Harvard Business Review , companies lose an average of ...
Heineken Expérience : Testimonial
Published on February 24, 2022 - Updated on February 28, 2022
Q°emotion X Heineken Experience: Semantic analysis to improve the customer journey and experience. Heineken Experience is the oldest brewery of the group. Located in Amsterdam, this brewery...
How to realize an automatic semantic analysis ?
Published on January 31, 2022 - Updated on February 01, 2022
How to realize an automatic semantic analysis? Semantic analysis is often seen as a tedious process, very costly in time and resources. However, thanks to artificial intelligence this is no longer re...
The digitalization of the customer experience
Published on August 10, 2020 - Updated on December 13, 2021
Customer experience has always been at the heart of business strategy. This is a key differentiator from the competition. This encompasses all of the interactions between a brand and the consumer, wh...