Published on April 27, 2022  - Updated on May 26, 2023

Use semantic analysis to improve the customer experience. It's possible! The comments left by your customers are often a mine of information about your experience and customer journey. It's importa...

Published on April 19, 2023  - Updated on April 19, 2023

Semantic and emotional analysis of conversational data The rise of direct messaging applications in customer relations Nowadays, messaging applications have become indispensable tools in the dai...

Published on April 01, 2022  - Updated on March 23, 2023

The Customer Effort Score (CES) is a key indicator that aims to put the customer at the center of your strategy. When it was first mentioned in 2010, it rethought the way we perceive the customer ex...

Published on April 02, 2020  - Updated on February 24, 2023

Placing the customer at the center of your strategy and your concerns is essential. New technologies make it possible to take the "Customer Centric" approach further. 1) What is the "Customer Centr...

Published on February 06, 2023  - Updated on February 08, 2023

The power of emotional marketing Emotions play a crucial role in human decision making. Indeed, they can influence our perception of the value of a product or a brand, and direct our choice towards o...

Published on August 10, 2020  - Updated on January 26, 2023

Customer experience has always been at the heart of business strategy. This is a key differentiator from the competition. This encompasses all of the interactions between a brand and the consumer, wh...

Published on January 12, 2023  - Updated on January 13, 2023

The power of customer review analysis in 2023 In today's digital age, customer reviews play a crucial role in any business operation. As more and more consumers turn to online marketplaces and e-comm...

Published on December 20, 2022  - Updated on December 21, 2022

How to define a customer journey? The customer journey is the set of steps that the customer follows from the moment he or she becomes aware of your company until the purchase of your product or ...

Published on December 15, 2022  - Updated on December 16, 2022

Q°emotion X Floa Bank: Semantic and emotional analysis to process customer feedback Voted Customer Service of the Year 2023, Floa Bank is the French champion of payment facilities. Also present i...

Published on November 30, 2022  - Updated on December 05, 2022

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...