Published on January 12, 2023  - Updated on March 24, 2023

The power of customer review analysis in 2023 In today's digital age, customer reviews play a crucial role in any business operation. As more and more consumers turn to online marketplaces and e-comm...

Published on August 17, 2022  - Updated on March 24, 2023

Whether in B2B or B2C, customer reviews play a very important role in the success of a business. Whether it's before purchasing a product or software, booking a hotel or restaurant, we all look at cus...

Published on May 23, 2022  - Updated on March 24, 2023

When it comes to using an automatic semantic analysis tool, there are two approaches: sentiment analysis and emotional analysis. Although similar in many ways, there are fundamental differences betw...

Published on July 01, 2021  - Updated on March 24, 2023

How to prioritize irritants thanks to emotional analysis? Throughout the consumer experience, the customer will emit different emotions. Even if a person's emotions cannot determine precisely what he...

Published on March 18, 2021  - Updated on March 24, 2023

How to create a satisfaction survey and analyze the results? In any business, collecting and analyzing customer feedback is essential. It would be a shame to take just a few opinions (positive or...

Published on January 21, 2021  - Updated on March 24, 2023

When conducting surveys or wanting to analyze customer feedback in-depth, it is very difficult to know how to go about it. Indeed, when dealing with open responses or verbatim review sites, the tas...

Published on December 02, 2020  - Updated on March 24, 2023

Identifying the best sources of customer reviews is the basis of a good semantic analysis. Feedback from your customers is a reliable and comprehensive source to enrich your knowledge of them. An...

Published on October 05, 2020  - Updated on March 24, 2023

The NPS, or Net Promoter Score, is an indicator used to measure customer satisfaction and loyalty. It has become key in optimizing the customer experience, but how can it be improved? The customer e...

Published on September 08, 2020  - Updated on March 24, 2023

Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions… How to use emotions to reduce the churn rate? Several tools ex...

Published on August 24, 2020  - Updated on March 24, 2023

Reading customer reviews has never been more important in the buying process. Who among us does not take a minimum of time to read some reviews on a product before buying it in order to be sure of...