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Find all our content related to customer emotional analysis, consumer experience, and our Cxinsights.io solution, in the form of case studies, best practices and articles.

How to prioritize irritants thanks to emotional analysis ?

Published on July 01, 2021  - Updated on May 11, 2022

How to prioritize irritants thanks to emotional analysis? Throughout the consumer experience, the customer will emit different emotions. Even if a person's emotions cannot determine precisely what he...

How to combine satisfaction surveys and emotional analysis?

Published on March 18, 2021  - Updated on May 11, 2022

How to create a satisfaction survey and analyze the results? In any business, collecting and analyzing customer feedback is essential. It would be a shame to take just a few opinions (positive or...

Comparison: Manual or automatic semantic analysis?

Published on January 21, 2021  - Updated on May 11, 2022

When conducting surveys or wanting to analyze customer feedback in-depth, it is very difficult to know how to go about it. Indeed, when dealing with open responses or verbatim review sites, the tas...

Our top 5 best sources of Customer Reviews

Published on December 02, 2020  - Updated on May 11, 2022

Identifying the best sources of customer reviews is the basis of a good semantic analysis. Feedback from your customers is a reliable and comprehensive source to enrich your knowledge of them. An...

6 strategies to increase your NPS (Net Promoter Score)

Published on October 05, 2020  - Updated on May 11, 2022

The NPS, or Net Promoter Score, is an indicator used to measure customer satisfaction and loyalty. It has become key in optimizing the customer experience, but how can it be improved? The customer e...

How ads and influencers can associate brand and emotions

Published on September 08, 2020  - Updated on May 11, 2022

Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions… How to use emotions to reduce the churn rate? Several tools ex...

5 tips to make the analysis of customer reviews profitable

Published on August 24, 2020  - Updated on May 11, 2022

Reading customer reviews has never been more important in the buying process. Who among us does not take a minimum of time to read some reviews on a product before buying it in order to be sure of...

HOW TO SHAPE YOUR BRAND ENERGY AND YOUR BRAND IMAGE?

Published on June 01, 2020  - Updated on May 11, 2022

Capturing the attention of customers is not enough: we must retain them and, to do so, get to know them. What tool can help companies understand, attract and retain customers? Emotional marketing ...

Adopt the “Customer Centric” approach.

Published on April 02, 2020  - Updated on May 11, 2022

Placing the customer at the center of your strategy and your concerns is essential. New technologies make it possible to take the "Customer Centric" approach a step further. 1) What is the "Custome...

HOW TO GAIN CONSUMER INSIGHTS ?

Published on January 13, 2020  - Updated on May 11, 2022

Emotions are the #1 factor in customer retention in 94% of industries (Forrester CX index, 2017). For this reason, gaining consumer insight is vital if you are in the business of consumer marketin...

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Irritants & Customer journeys

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