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Find all our content related to customer emotional analysis, consumer experience, and our solution, in the form of case studies, best practices and articles.

How to create a satisfaction survey and integrate emotional analysis ?

March 18, 2021

How to create a satisfaction survey and analyze the results?\n\n\nIn any business, collecting and analyzing customer feedback is essential. It would be a shame to take just a few opinions (positive or...

Comparison: Manual or automatic semantic analysis?

January 21, 2021

When conducting surveys or wanting to analyze customer feedback in-depth, it is very difficult to know how to go about it.\n\nIndeed, when dealing with open responses or verbatim review sites, the tas...

Our top 5 best sources of Customer Reviews

December 02, 2020

Identifying the best sources of customer reviews is the basis of a good semantic analysis.\n\nFeedback from your customers is a reliable and comprehensive source to enrich your knowledge of them. \nAn...

5 strategies to increase your NPS (Net Promoter Score)

October 05, 2020

The NPS, or Net Promoter Score, is an indicator used to measure customer satisfaction and loyalty. It has become key in optimizing the customer experience, but how can it be improved? \n\nIn this arti...

Emotional marketing: how ads and influencers may associate emotions to a brand

September 08, 2020

Emotional marketing has to be used during the communication process to associate your brand with specific (mainly positive) emotions…\n\nSeveral tools exist for doing emotional marketing and reducing ...

5 tips to make the analysis of customer reviews profitable

August 24, 2020

Reading customer reviews has never been more important in the buying process. \n\nWho among us does not take a minimum of time to read some reviews on a product before buying it in order to be sure of...


June 01, 2020

Capturing the attention of customers is not enough: we must retain them and, to do so, get to know them. \n\nWhat tool can help companies understand, attract and retain customers? Emotional marketing ...

Adopt the “Customer Centric” approach.

April 02, 2020

Placing the customer at the center of your strategy and your concerns is essential. New technologies make it possible to take the "Customer Centric" approach a step further.\n\n1) What is the "Custome...


January 13, 2020

Emotions are the #1 factor in customer retention in 94% of industries (Forrester CX index, 2017). For this reason, gaining consumer insight is vital if you are in the business of consumer marketing.\n...

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