Published on February 06, 2023  - Updated on May 26, 2023

The power of emotional marketing Emotions play a crucial role in human decision making. Indeed, they can influence our perception of the value of a product or a brand, and direct our choice towards o...

Published on December 20, 2022  - Updated on May 26, 2023

How to define a customer journey? The customer journey is the set of steps that the customer follows from the moment he or she becomes aware of your company until the purchase of your product or ...

Published on November 30, 2022  - Updated on May 26, 2023

How can emotions impact conversion rates and retention? Emotions play an important role in consumers' buying decisions. They can be a powerful driver of conversion and loyalty. Most of the time, we ...

Published on November 10, 2022  - Updated on May 26, 2023

"Customer is king" is a saying we often hear. And it's true, customers have the power and they exercise it by choosing where they buy and from which companies. Companies must therefore focus on the cu...

Published on September 09, 2022  - Updated on May 26, 2023

Customer reviews have become very important in recent years. Whether it's to generate sales or to manage their e-reputation, all companies must be interested in customer reviews. Naturally, many compa...

Published on April 27, 2022  - Updated on May 26, 2023

Use semantic analysis to improve the customer experience. It's possible! The comments left by your customers are often a mine of information about your experience and customer journey. It's importa...

Published on April 01, 2022  - Updated on May 26, 2023

The Customer Effort Score (CES) is a key indicator that aims to put the customer at the center of your strategy. When it was first mentioned in 2010, it rethought the way we perceive the customer ex...

Published on January 31, 2022  - Updated on May 26, 2023

How to realize an automatic semantic analysis? Semantic analysis is often seen as a tedious process, very costly in time and resources. However, thanks to artificial intelligence this is no longer re...

Published on November 12, 2021  - Updated on May 26, 2023

The 3 best strategies to reduce your churn rate with semantic analysis. Every business in the world loses customers. According to a study by Harvard Business Review , companies lose an average of ...

Published on September 13, 2021  - Updated on May 26, 2023

Analyzing customer reviews is the best way to identify and prioritize irritants. When you lose a customer without understanding the reasons, it's always annoying. That's why asking customers directly...