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Find all our content related to customer emotional analysis, consumer experience, and our solution, in the form of case studies, best practices and articles.

How to use semantic analysis to improve customer experience?

Published on April 27, 2022  - Updated on May 11, 2022

Use semantic analysis to improve the customer experience. It's possible! The comments left by your customers are often a mine of information about your experience and customer journey. It's importa...

Customer Effort Score (CES) : definition, calculation et advantages

Published on April 01, 2022  - Updated on May 11, 2022

The Customer Effort Score (CES) is a key indicator that aims to put the customer at the center of your strategy. When it was first mentioned in 2010, it rethought the way we perceive the customer ex...

How to realize an automatic semantic analysis ?

Published on January 31, 2022  - Updated on May 11, 2022

How to realize an automatic semantic analysis? Semantic analysis is often seen as a tedious process, very costly in time and resources. However, thanks to artificial intelligence this is no longer re...

3 strategies to reduce your churn rate with semantic analysis

Published on November 12, 2021  - Updated on May 11, 2022

The 3 best strategies to reduce your churn rate with semantic analysis. Every business in the world loses customers. According to a study by Harvard Business Review , companies lose an average of ...

How to collect customer feedback ?

Published on September 13, 2021  - Updated on May 11, 2022

Analyzing customer reviews is the best way to identify and prioritize irritants. When you lose a customer without understanding the reasons, it's always annoying. That's why asking customers directly...

How to optimize the customer journey thanks to emotions?

Published on April 21, 2021  - Updated on May 11, 2022

When it comes to customer experience , the journey is never far away. Indeed, in order to make the consumer experience as pleasant as possible, the development and analysis of the customer jour...

How to manage your E-reputation?

Published on October 21, 2020  - Updated on May 11, 2022

In the era of the internet and social media, the e-reputation of a company and a brand is a key factor in its overall image. It can be defined as all the things said on the internet about a brand,...

The digitalization of the customer experience

Published on August 10, 2020  - Updated on May 11, 2022

Customer experience has always been at the heart of business strategy. This is a key differentiator from the competition. This encompasses all of the interactions between a brand and the consumer, wh...

7 tips to improve your customer retention.

Published on July 24, 2020  - Updated on May 11, 2022

You are looking forward to improve your customer retention and decrease your churn rate ? Here are 7 tips to help you. 1) Make sure customers can help themselves Most customers will always find ...


Published on May 22, 2020  - Updated on May 11, 2022

Discover the treasures behind your customers' emotions. Every day, thousands of comments are posted by consumers on brands across social platforms. All these comments are an incredible source of infor...

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